Case Study: Hahow achieves 100% revenue growth with Appier's BotBonnie conversational marketing

Hahow Boost revenue by 100%

Hahow is a leading Asian online learning platform (founded 2015) that uses a crowdfunding model to launch courses and served 567,000 members in 2021. Wanting to streamline its LINE official account to deliver personalized services and boost course sales, Hahow set a goal of adding 5,000 LINE friends but struggled to maintain steady friend growth and suffered low coupon redemption rates that hurt conversions.

Hahow deployed BotBonnie’s conversational marketing tools to gamify engagement (the “Challenge your concentration” game), add a Member‑Get‑Member mechanic, distribute short URLs across channels, and send re‑marketing push reminders. The campaign brought in over 6,000 new LINE friends in two weeks (120% of the goal), achieved a 97.6% coupon redemption rate, and doubled online course revenue (100% growth).

Hahow