Case Study: GMO Media's Point Town achieves 25× conversion boost with Appier's AIQUA Recommendations

GMO Boost Conversion rate by 25 times

GMO Media’s Point Town is a cashback shopping site where users earn points and rewards for online activities. To drive registrations, clicks and purchases, Point Town struggled with a high bounce rate and a long product-discovery process: many registered users didn’t engage with campaigns and had difficulty finding relevant discounts among numerous options.

Point Town deployed Appier’s AIQUA Journey Map to automatically welcome and engage users at different stages and AIQUA Recommendations to surface personalized campaign suggestions based on user behavior. The combination automated campaign operations, shortened discovery time, improved user experience and dramatically lifted conversions—historical recommendations increased CVR 14×, with personalized recommendations delivering up to a 25× boost.

GMO

Yurie Nagata

GMO