Case Study: Gameduo achieves 41% higher ROAS with Appier

GameDuo's Archer Forest A Game-Changing Partnership with Appier

Gameduo, the team behind Archer Forest, partnered with Appier to solve the challenge of finding high-value, high-intent players and improving user acquisition through more effective cross-channel advertising. Using Appier’s Advertising Platform and AIXON, Gameduo aimed to deliver the right ads to the right audiences at the right time while reducing campaign costs.

Appier implemented AI-driven Multimodal Bidding Optimization and data-driven marketing to refine targeting and event optimization across campaigns. The results were strong: Appier helped Gameduo achieve a 41% increase in ROAS, more than 25% CPI savings, and a 70% purchase rate on captured users, improving both efficiency and campaign performance.

Gameduo