Case Study: Formosa Optical achieves higher customer engagement and conversions with Appier

Formosa Optical partners with Appier to build OMO to optimize customer satisfaction and unblock retail opportunity

Formosa Optical, Taiwan’s largest eyewear chain, wanted to connect offline and online customer data to better understand and segment shoppers, especially high-value and inactive customers. To support its digital transformation and OMO strategy, it turned to Appier for an AI platform that could manage customer relationships across channels and personalize service.

Appier’s AIXON platform unified Formosa Optical’s online and offline data, ran RFM analysis, and generated 800+ custom customer labels for more precise targeting. Appier’s AIQUA then delivered personalized messages, recommendations, and promotions across website, app, email, and SMS, helping increase EDM open rates, click-through rates, trigger push notification CTR, and membership conversion.

Formosa Optical