Case Study: Toyota achieves 3x site traffic growth with Appier

Delivered 3x traffic to the site

Toyota approached Appier with a challenge of low site traffic and inefficient spending, and wanted to better define the demographics of its target audience. The company turned to Appier to help achieve a KPI of 44,073 site visits in one month, with a focus on more precise audience segmentation and targeting.

Appier used audience targeting, geo-targeting, topic targeting, and cross-screen targeting to identify real-time interests and reach users across Metro Manila, Luzon, Visayas, and Mindanao on both PC and mobile. As a result, Appier delivered more than 44,300 site visits in one month, more than tripling traffic versus the prior period and beating Toyota’s KPI.

Toyota