Case Study: NIVEA MEN achieves 92% increase in daily clicks and up to 150% more purchases with Appier's CrossX Ad Solution

Daily clicks increased by 92%

NIVEA MEN, a global leader in men’s grooming, launched an online store on Lazada Vietnam but struggled to stand out among 3,000+ brands. The company’s goal was to increase site traffic with quality leads and drive more online purchases in a crowded marketplace.

Using Appier’s CrossX Ad Solution, NIVEA MEN applied CrossX AI to find lookalike audiences and CrossX Remarketing to match users across devices and shorten the path to purchase. The campaign exceeded expectations: daily impressions rose 182%, daily clicks increased 92%, CTR was 22% above the KPI, and purchases grew by up to 150%.

Nivea Men