Case Study: CommonWealth Magazine achieves 6X content CTR and ~30% lower bounce rate with Appier’s AIXON

CommonWealth Magazine - Customer Case Study

CommonWealth Group, a leading Taiwanese media publisher behind CommonWealth, CommonHealth, Cheers and CommonWealth Parenting, faced traffic and monetization challenges: intuition-driven keyword selection and only basic registration data led to content that underperformed, high bounce rates, and one-size-fits-all ad delivery that limited advertising value and subscriber conversion.

By adopting Appier’s AIXON data-science platform to enrich CRM and behavioral data, the group built precise reader profiles, predicted interests, and enabled targeted content and ad placement. The result: content-recommendation CTR increased 6×, bounce rate dropped nearly 30% (about 20% on a specific site), advertising effectiveness and revenue improved, and new advertiser categories such as 3C, healthcare and parenting were unlocked.

CommonWealth Magazine

Yin-Chuen Wu

President