Case Study: Cofit achieves 7.2x revenue growth with Appier

Cofit and Appier partnered on cross-channel engagement strategies, driving 7.2x revenue growth

Cofit, Taiwan’s largest online nutritionist platform, wanted to reach target audiences more effectively, improve user experience, and reduce friction in its service flow. To do this, Cofit adopted Appier’s conversational marketing solution, BotBonnie, to support cross-channel engagement and automate customer communications across LINE and other touchpoints.

Appier helped Cofit implement automated reminders, FAQ auto-replies, and timely discount campaigns that guided users from booking to consultation and purchase. The result was a smoother customer journey, fewer no-shows, higher conversion rates, about 150,000 in automatic revenue growth during the expansion period, and 7.2x revenue growth, while also improving repurchase rates and customer loyalty.

Cofit