Case Study: Burger King achieves higher conversions and customer loyalty with Appier

Burger King adopted Appier solutions to build personalized interactive marketing campaigns and boost website conversions

Burger King wanted to grow online sales and strengthen customer loyalty beyond its strong brick-and-mortar business. To do that, Burger King adopted Appier’s AIQUA personalization cloud and enterprise solutions to better understand customer behavior and create more relevant, personalized marketing campaigns.

With Appier, Burger King used real-time behavioral data, interactive creative tools, and automated multi-wave messaging to target customers with tailored offers and promotions. The results included a 31% conversion rate from exit-intent discount pop-ups, a 6 percentage point lift in conversion for a countdown campaign, and a 50% coupon use rate from a lucky draw game, helping Burger King boost engagement, conversions, and order value.

Burger King

Karin Jiang

Chief Marketing Officer