Case Study: Better Milk achieves stronger customer engagement and digital growth with Appier

Better Milk partnered with Appier to integrate omnichannel data and win over customers

Better Milk partnered with Appier to support its digital transformation and improve customer engagement across online and offline channels. The dairy brand needed a better way to unify dispersed data, personalize marketing, and strengthen membership loyalty while also driving online sales and distribution partnerships.

Appier implemented a one-stop omnichannel solution using AIQUA, BotBonnie, and AiDeal to connect offline purchase data with online behavior, automate personalized messaging, and optimize conversions. The results included nearly 2.6x growth in official LINE users in three months, a 33% lift in website conversion during a Mid-Autumn Festival campaign, and a 16.7% unique conversion rate for a web push campaign, showing strong impact from Appier.

Better Milk

Chien-Chia Kung

Founder