Case Study: Wellcare achieves 247% fanbase growth with Appier

Appier helped Wellcare with OMO social marketing personalization and achieved over 247% fanbase growth

Wellcare wanted to improve customer experience by better connecting its e-commerce platform with its physical stores, but its data was fragmented across online, LINE, and membership-card systems, making personalized marketing difficult. The brand also struggled to grow social followers and collect enough user behavior data, so it turned to Appier for OMO social marketing personalization and first-party data-driven engagement.

Appier implemented AIQUA for send-time optimization, behavior-based triggers, and no-code Creative Studio templates, plus BotBonnie for conversational marketing and gamified LINE-based campaigns. These solutions helped Wellcare lift hero product sales by 19% and drive a two-way online-offline strategy that increased new user numbers by 247%, while also improving conversion, engagement, and marketing efficiency.

Wellcare

Angela Lai

Director of Marketing