Case Study: Perfect Corp. achieves 33% lower CPI and 66% less keyword management time with Appier's AIXPERT

AIXPERT’s actionable insights contributed to a reduction in CPI by 33%

Perfect Corp., a Taiwan-based beauty tech leader known for AR apps like YouCam Makeup, YouCam Perfect and YouCam Video (≈340,000 daily active users), needed to scale paid user acquisition across markets including the US, UK, Canada, Germany and Russia. The team struggled to monitor and adjust thousands of keywords manually and lacked market-specific keyword insights on Apple Search Ads to inform budget and bidding strategies.

By deploying Appier’s AIXPERT campaign automation cloud, Perfect Corp. automated budget allocation, bid adjustments, hourly checks to prevent overspend, and real-time pausing of underperforming keywords, while using AI-driven insights to identify high-performing local keywords and bidding tactics. The result: a 66% reduction in time spent on keyword management and a 33% decrease in cost per install (CPI), with overall lower spend and improved campaign performance.

Perfect Corp.

Brooke Hsu

Monetization Team