Case Study: VodafoneZiggo achieves instant self-service and faster app onboarding with AppDirect

VodafoneZiggo Improves the Customer Experience With New Subscription Commerce Platform

VodafoneZiggo, a leading Dutch telco offering video, broadband, fixed and mobile services to residential and business customers, needed to accelerate its Go Digital strategy but was held back by a legacy marketplace (Odin) that made integrations difficult, prevented product bundling, and offered no customer self‑service—slowing onboarding and limiting subscription growth.

The company migrated its business customers to the AppDirect platform in a phased rollout, enabling a modern self‑service marketplace, fast onboarding and bundling capabilities. As a result customer satisfaction improved, a requested app was added in one day, offerings grew from 3 to 50+ SKUs, and VodafoneZiggo can now rapidly expand its portfolio to support its platform‑telco goals.

VodafoneZiggo

Sander Nederkoorn

Senior Product Manager