AppDirect
45 Case Studies
A AppDirect Case Study
US Network, a Richfield, OH–based technology advisor founded in 1990 with 25 employees, helps customers with voice, UCaaS, data, security, mobility and other IT services. Facing a strategic crossroads and seeking faster growth and greater competitiveness, the company needed capital and a way to scale its sales and go-to-market approach.
With AppDirect Invest, US Network secured capital to restructure compensation, hire senior sales leaders and adopt the AppSmart marketplace and back-office services. The platform and AppDirect’s support sped quoting and sales cycles, opened cross-sell opportunities (notably UCaaS and mobility), and helped close more deals—driving a 22–25% month‑over‑month increase in sales volume, improving efficiencies and enabling the firm to retain top talent.
Mark Venuto
Co-Founder