Case Study: Purpose in Expenses maximizes growth and community impact by converting recurring tech spend into donations with AppDirect

Purpose in Expenses Vaximizes Growth anc Community Impact by Partnering With AppDirect

Purpose in Expenses is a Bend, Oregon–based advisor that “purpose‑powers” clients’ technology stacks by converting a small portion of monthly tech spend into recurring donations to community organizations. The company struggled to source a consolidated catalog of providers, lacked dedicated channel managers for escalations, and needed more predictable recurring revenue to maximize its philanthropic impact.

By partnering with AppDirect, Purpose in Expenses gained access to a single marketplace of telco, SaaS, cloud and connectivity products, plus expert support (AWS, Google, connectivity) and dedicated channel managers. The platform streamlined provisioning and self‑service for clients, saved advisor time, and helped grow participation—clients now donate on average about 3% of monthly technology expenses, scaling both revenue and community impact.

Purpose In Expenses

Jamie Bianchini

Co-Founder