Case Study: Copper builds a global reseller channel — 50 resellers in 100+ countries and 9% net‑new MRR with AppDirect

ProsperWorks Creates a Prosperous Channel Program with 50 Resellers Covering More than 100 Countries

ProsperWorks, a San Francisco–based CRM built for Google’s G Suite, needed to rapidly launch and scale a global channel program to reach new verticals and geographies. Director of Channel Sales Michael Benayoun was tasked with creating a centralized source of truth to avoid channel conflict and efficiently manage a growing roster of resellers and referral partners.

ProsperWorks implemented AppDirect’s AppReseller to automate reseller onboarding, reporting, and reconciliation, giving the company one place to manage partners. The channel grew from zero to 50 resellers across more than 100 countries, now contributing 9% of net‑new monthly recurring revenue (MRR), while speeding partner onboarding and enabling further expansion into other partner types.

Copper

Michael Benayoun

Director of Channel Sales