Case Study: P2 Telecom doubles SaaS sales and closes $1M in software revenue with AppDirect Invest

P2 Telecom Doubles Sales With AppDirect Invest

P2 Telecom, a Stamford, CT–based provider of SaaS, connectivity, mobility and managed services, needed to grow by closing larger deals and improving advisor support while spending less time on back-office work and commission management across hundreds of agents.

Partnering with AppDirect Invest gave P2 upfront capital plus AppDirect’s platform, channel sales managers and a unified back‑office/dashboard, allowing the company to offload commission processing and provide advisors sales support and a SaaS catalog. The outcome: SaaS sales doubled in 18 months, about $1M in SaaS revenue year‑to‑date, $30K–$100K/month in new revenue (roughly 50% SaaS), and resources equivalent to a full‑time role (~$60K/month) were freed to reinvest in growth.

P2 Telecom

Bill Patchett

Founder