Case Study: Deutsche Telekom achieves a secure, on-time launch of a user-friendly SMB cloud marketplace with AppDirect

Deutsche Telekom Enters the Cloud Space With an Efficient, Secure Marketplace Solution

Deutsche Telekom, one of the world's largest telecommunications companies with operations in over 50 countries and nearly €60 billion in annual revenue, aimed to expand its cloud offerings into the SMB market with a user‑friendly, GDPR‑compliant app marketplace. Facing strict European data‑privacy rules and a hard three‑month deadline to debut the platform at CeBIT, the company needed a secure, easy‑to‑use solution that would attract both customers and developer partners.

Deutsche Telekom partnered with AppDirect to deploy an on‑premise, fully brandable marketplace with a simple developer integration portal and built‑in billing and single sign‑on features. The collaboration enabled an on‑time CeBIT launch, immediate customer signups and strong engagement, and lowered development costs while positioning Deutsche Telekom as a leading cloud provider in Europe.

Deutsche Telekom

Phil Zamani

Senior Vice President of Cloud Services