Case Study: Darwinbox achieves increased partner visibility and upsell growth with AppDirect-powered Marketplace

Darwinbox enhances partner ecosystem with AppDirect-powered Marketplace

Darwinbox is a global human capital management platform serving 900+ customers across ~120 countries and 2.5 million users. The company faced a lack of visibility into partner offerings — no single source of truth for sales or customers — which caused missed upsell opportunities, slow responses from new sales hires, and difficulty tracking offline partner conversations.

To fix this, Darwinbox launched a white‑label Marketplace powered by AppDirect that required minimal engineering. Within a short time they onboarded 60+ partner solutions across 13 categories and implemented HubSpot and custom SSO integrations to streamline sales tracking and partner connections, producing positive lead generation and increased partner visibility.

Darwinbox

Akshay Raghunath

Senior Product Manager