Case Study: CANCOM achieves 25% month-over-month sales growth and a scalable cloud marketplace with the AppDirect platform

CANCOM Achieves DoubleDigit Monthly Growth in Cloud Commerce Marketplace

CANCOM, a leading IT infrastructure and services provider in Germany and Austria, needed to scale a new multi‑cloud strategy but was held back by manual billing and provisioning processes. To simplify customer access to public and private cloud offerings and reduce complexity across sales and operations, the company set out to build a one‑click Cloud Marketplace under the leadership of Christin Hanneken.

CANCOM selected the AppDirect subscription commerce platform and launched its marketplace in 90 days, providing aggregated invoicing, single sign‑on, real‑time deployment and trials. The result: sustained 25% month‑over‑month sales growth, nearly 130 cloud solutions (including IaaS and DaaS), 27+ support and consulting services, and easier upsell/cross‑sell capabilities that expanded CANCOM’s cloud reach.

CANCOM

Christin Hanneken

Manager, Business Development Public Cloud