Case Study: BASE Company achieves unified authentication and billing for faster content monetization with AppDirect

BASE Company - a telephony services and broadband internet brand operated by KPN Group Belgium/KPN

BASE Company, a KPN Group brand and challenger in Belgium’s mobile market since 1999, needed to consolidate content and service billing and implement reliable authentication across networks and devices while rapidly launching monetized content. To meet those needs, BASE selected AppDirect as a long‑term partner for its app management and integration capabilities.

AppDirect acts as BASE’s master integrator, handling authentication (on‑network and Wi‑Fi), billing for one‑time and subscription transactions, storefront presentation across mobile, tablet and PC, and reporting and customer‑service tools—while managing monetization connections with partners like Google, BANGO, Microsoft, PayPal and Samsung. The solution unified billing and authentication, sped new content rollouts, improved customer experience and support, and enabled ongoing expansion of stores and content across devices.

BASE Company