Case Study: Alteryx achieves 6x faster time-to-market for its add-on marketplace with AppDirect

Alteryx launches add-on marketplace, speeds up time to market by 6x with AppDirect

Alteryx, a global leader in analytics, needed to turn its long-standing Community Gallery into a scalable marketplace but lacked verification, support and transactional capabilities (payments/checkout). Building a custom in-house solution would have been expensive and time-consuming, so the team looked for a faster, lower-risk option.

They launched the Alteryx Marketplace on the AppDirect platform, initially using a free trial to build and demo the store, and went live much faster—about 6x quicker than an estimated in-house build. The marketplace delivered strong results: a 19% conversion rate, downloads 10x higher than the initial goal, and built-in subscription billing that accelerates partner monetization and ecosystem growth.

Alteryx

Megan Harron

Head of Marketplace