Case Study: Endpnt.io achieves 10x first-sale growth to $61,500 MRR with AppDirect

Advisor scales deal 10x in first-sale with AppDirect

Endpnt.io, a Los Angeles–based technology brokerage led by Steve Ancheta, helps B2B clients navigate telecom and cloud solutions. As an AT&T reseller the firm was constrained by a single-carrier portfolio, a lump-sum commission model that undercut sales incentives, and limited end-customer engagement from its channel manager—hindering growth and the company’s push into cloud services.

Endpnt signed on as an AppDirect advisor, gaining a 650+ solution catalog, a customer-facing channel sales manager, and access to AppDirect’s digital procurement platform. The partnership enabled a shift to residual commissions, stronger cross-selling and discovery, and rapid growth—turning an initial $5,500 opportunity into $61,500 MRR (a 10x increase) while broadening Endpnt’s service reach and recurring revenue.

Endpnt.io

Steve Ancheta

Founder and Managing Director, Head of Sales and Innovation