Case Study: SmartWool achieves 80% sales rep adoption and cuts catalog printing costs with Appcelerator Titanium

SmartWool boosts sales rep adoption to 80% with Appcelerator

SmartWool, a leading maker of performance apparel, sought to reduce expensive catalog printing costs and provide its sales reps with a modern, consistent selling tool across international markets. To address this challenge, they partnered with vendor Appcelerator and used the Appcelerator Titanium platform to build an interactive iPad catalog solution.

The solution implemented by Appcelerator featured seven-language localization, high-resolution images, and custom animations. This resulted in an 80% sales rep adoption rate within three months, significantly cutting catalog printing costs. The app also provided better control of brand messaging and proved highly reliable in the field for SmartWool.

SmartWool