Case Study: SmartWool achieves 80% sales rep adoption and cuts catalog printing costs with Appcelerator Titanium

SmartWool - Customer Case Study

SmartWool, a leading maker of performance apparel best known for merino wool socks, sought to reduce expensive catalog print runs while giving sales reps a modern, consistent selling tool across international markets. The company needed better control of brand messaging and localized content, plus added value like educational material and interactive storytelling to help reps communicate product benefits.

Partnering with InspiringApps, SmartWool built an interactive iPad catalog on Appcelerator Titanium with seven-language localization, high‑resolution Retina images, embedded SQLite content and custom animations. The app centralized design control, enriched sales presentations, cut catalog printing, achieved rapid adoption (80% of reps in three months, 30% above projections), proved reliable in the field, and can be extended to other platforms.

SmartWool

Brad Weber

President And CEO, Inspiringapps