Case Study: Mitsubishi Electric achieves projected $30M sales increase with Appcelerator Titanium

Mitsubishi Electric projects $30M sales increase with Appcelerator Titanium

Mitsubishi Electric Cooling & Heating, a leading U.S. ductless HVAC brand, faced challenges with fragmented communication across its multi-step distribution system, which included outdated materials, high costs, and inconsistent messaging. To address this, the company partnered with vendor Appcelerator to use its Titanium platform.

Using Appcelerator Titanium, Mitsubishi Electric built a suite of enterprise apps. This solution drove a 100% boost in contractor productivity, engaged over 500 salespeople, and cut printing costs by millions. The project, implemented by Appcelerator, also achieved a projected $30 million in incremental sales from a single app while improving customer satisfaction.

Mitsubishi Electric