Case Study: Mitsubishi Electric achieves projected $30M sales increase with Appcelerator Titanium

Mitsubishi Electric projects $30M sales increase with Appcelerator

Mitsubishi Electric Cooling & Heating, a leading U.S. ductless HVAC brand, faced challenges with fragmented communication across its multi-step distribution system, including outdated materials, high costs, and inconsistent messaging. To deliver timely information and improve satisfaction, the company partnered with vendor Appcelerator and used its Titanium platform.

Using Appcelerator Titanium, Mitsubishi Electric built a suite of enterprise apps distributed via a private store. This solution drove a 100% boost in contractor productivity, engaged over 500 salespeople, and cut printing costs by millions. The project also achieved a projected $30 million in incremental sales from a single app while improving customer satisfaction.

Mitsubishi Electric