Case Study: Mitsubishi Electric achieves a projected $30M sales increase with Appcelerator Titanium

Mitsubishi Electric builds a suite of enterprise and consumer apps on Appcelerator Titanium to improve its multi-step distribution system

Mitsubishi Electric Cooling & Heating, the leading U.S. ductless HVAC brand selling through 1,500 distributors and over 25,000 contractors, faced fragmented communication across its multi-step channel: outdated technical/pricing materials, high print and distribution costs, poor feedback, and inconsistent brand messaging. The company’s objective was to deliver timely, accurate information and improve contractor and customer satisfaction.

Mitsubishi Electric built a suite of enterprise apps on Appcelerator Titanium (meNEWS, meDOCS, meVIEW and additional apps in development such as meQUOTE, meSCREEN and mePRESENT) and distributes them via a private store, meSync. Rapid prototyping (about one week) and targeted push notifications have driven a 100% boost in contractor productivity, engaged 500+ salespeople on meVIEW, projected roughly $30 million in incremental sales from a single app, and cut printing/distribution costs by millions while improving customer satisfaction.

Mitsubishi Electric

Gabriel Weiss

Head of Interactive Marketing Technologies