Case Study: GameStop boosts PowerUp Rewards engagement with Appcelerator Titanium

GameStop boosts PickUp@Store usage 150% with Appcelerator

GameStop, the world's largest multichannel video game retailer, sought to strengthen its PowerUp Rewards loyalty program by enhancing the mobile experience. The challenge was to unify customer interactions and boost the use of promotions and in-store pickup. To address this, GameStop partnered with the vendor Appcelerator.

Using the Appcelerator Titanium mobile development platform, GameStop built a mobile app with high code reuse across iOS and Android, which accelerated development. The Appcelerator-enabled app included features like barcode scanning and analytics. This solution drove significant results, including a 150% growth in PickUp@Store usage, support for over 550,000 customer requests, and higher conversion rates than the mobile website.

GameStop