Case Study: GameStop boosts PowerUp Rewards engagement with Appcelerator Titanium

GameStop boosts PickUp@Store usage 150% with Appcelerator

GameStop, the world's largest multichannel video game retailer, sought to strengthen its PowerUp Rewards loyalty program by enhancing the mobile experience. Their challenge was to unify customer interactions, increase touchpoints, and boost the use of promotions and in-store pickup. They partnered with the vendor Appcelerator, using their Titanium mobile development platform to address these goals.

The solution involved using Appcelerator Titanium to build a mobile app with high code reuse across iOS and Android, accelerating development. The Appcelerator-enabled app included features like barcode scanning and analytics. This drove significant results, including a 150% growth in PickUp@Store usage in 2011, support for over 550,000 customer requests, and higher conversion rates than the mobile website, while achieving a faster time-to-market.

GameStop