Case Study: GameStop boosts PowerUp Rewards engagement and speeds cross‑platform mobile rollout with Appcelerator Titanium

Gamestop Bolsters Powerup Rewards Loyalty Program Through Mobile

GameStop, the world’s largest multichannel video game retailer, wanted to strengthen its PowerUp Rewards loyalty program by improving the mobile experience: unifying multi-channel interactions, increasing touch points through product info, points and store locations, and boosting awareness and use of promotions, mobile purchasing, and in-store pickup.

Using Appcelerator Titanium, GameStop built a mobile app that leveraged JavaScript for fast development and roughly 90% code reuse across iOS and Android, combining in‑house and Appcelerator teams and adding features like barcode/QR scanning and analytics. The app drove measurable results—PickUp@Store usage grew 150% in 2011 and supported over 550,000 customer requests—while delivering higher conversion than the mobile website and faster time-to-market.

GameStop

Brian Knorr

Senior Architect - Mobile and Tools, Gamestop