Case Study: Ticketmaster drives API-powered growth and event discovery with Apigee

How Ticketmaster, the leading event-ticketing company, uses API management

Ticketmaster, the leading event-ticketing company, faced the challenge of leveraging its legacy systems to drive growth and foster innovation through APIs. The company needed to provide simple, easy-to-use APIs for developers that could abstract this complexity and enable both internal and external product development. They partnered with Apigee for its API management solution to address this.

Using Apigee's customizable technology stack, Ticketmaster was able to build a platform with clean, well-documented APIs. This empowered developers and enabled crucial partner integrations. As a result, Apigee helped Ticketmaster generate significant revenue, with 10% of all 2016 ticket sales coming through partners built on their APIs, amounting to approximately $1 billion annually from their mobile app traffic.

Ticketmaster

Ismail Elshareef

Vice President of Open Platform and Innovation