Case Study: Groupon reaches new merchants with Apify web data collection

Groupon reaches tens of thousands of merchants faster with Apify

Groupon, a global e-commerce marketplace, needed to rapidly expand its business by finding and updating information on new merchants to join its network. To achieve this, they required a web data-based lead generation pipeline that could provide accurate data and integrate with their Salesforce CRM. They turned to the vendor Apify for its expertise in web data collection.

Apify implemented a solution using its cloud platform and ready-made web scraping Actors. Their team built custom Actors to filter data and upload it directly into Salesforce, ensuring no duplicates and only adding new businesses. As a result, Groupon's sales team now has a rich database of fresh leads at their fingertips. Apify delivered the project on a short schedule, leading to significant time savings, heightened efficiency, and a stronger e-commerce position for Groupon.

Groupon