Case Study: Samsung boosts Gen Z brand awareness with Anzu in-game advertising

Samsung boosts brand recognition 21% with Anzu's in-game ads

Samsung wanted to promote its Galaxy A51 series in Spain to a Gen Z audience, a demographic that is difficult to reach through traditional media. They partnered with the in-game advertising vendor Anzu to engage this audience within the digital environments they were spending time in during the pandemic.

Anzu executed a campaign using native, non-intrusive in-game ads across 27 mobile games. The results were highly successful, achieving a 94% ad viewability rate and a 21% higher brand recognition among the exposed audience. Furthermore, 67% of that audience reported seeing a Samsung ad within a game.

Samsung