Case Study: Klarna reaches modern shoppers with Anzu in-game advertising

Klarna reaches 64,840 gamers with Anzu's in-game ads

Klarna, a leading Swedish fintech company, needed to find new ways to reach modern shoppers and increase awareness of its online payment solution. To tackle this challenge, they partnered with the vendor Anzu, utilizing Anzu's integrated in-game advertising solution to connect with their target audience.

Anzu executed a campaign by placing non-intrusive virtual billboards and posters within popular mobile games in Australia. This solution successfully delivered 357,643 impressions to 64,840 unique gamers, achieving a 95% viewability rate and an 81% video completion rate, both of which substantially exceeded industry averages.

Klarna