Case Study: Koala achieves over 10,000% ROAS impact with AnyMind Group

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Koala Sleep Japan, the Japanese arm of Koala Sleep Pte Ltd, wanted to increase awareness and drive sales for its e-commerce bedding business in Japan. The brand partnered with AnyMind Group and used its AnyTag influencer marketing platform to better understand the impact of YouTube and TikTok reviews, especially since mattresses are not frequent-purchase items and attribution was difficult to measure.

AnyMind Group helped Koala Sleep Japan select influencers based on deeper audience and past performance insights, then track campaign effectiveness through AnyTag’s reporting, including assisted conversions and purchase behavior after video views. The strategy delivered an average ROAS of over 100%, with some campaigns exceeding 10,000%, giving Koala Sleep Japan clear data to justify influencer marketing and plan future campaigns more effectively.

Koala