Case Study: ServiceNow Achieves 200x ROI and 91% Net New Contacts with Anteriad

ServiceNow crushes campaign with Anteriad: 200x ROI, 91% new contacts

ServiceNow partnered with Anteriad to solve a growing audience challenge. As ServiceNow expanded beyond core IT buyers, it needed to better reach a more diverse C-suite buying group, grow its database across multiple personas, and increase awareness across new industries and verticals.

Anteriad implemented a centralized ABM demand generation model using multi-channel email programs, buying group targeting, and lead scoring across multiple product lines and industries. The result was 200x ROI, 91% net-new leads added to the campaign database, and stronger annual pipeline growth for ServiceNow.

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