Case Study: Lenovo boosts lead generation with Anteriad's B2B data strategy

Lenovo trusts Anteriad with B2B data success across marketing channels

Lenovo partnered with Anteriad to address long sales cycles, email fatigue, and weak lead conversion in a crowded B2B technology market. Despite having strong tools and a large database, Lenovo needed a better way to improve MQL and sales-converted opportunity performance, and turned to Anteriad’s B2B data and intent-data-driven marketing approach.

Anteriad implemented a multichannel strategy using intent data, including lead scoring, targeted nurture emails, ads, and tele-qualification support. The campaign delivered a 25% lift in email open rates, a 50% increase in click-through rates, a 20% boost in website leads, and 32x ROI from closed business, with 75% of new opportunities coming from net-new leads.

Lenovo