Case Study: British Airways boosts bookings and app performance with AND Digital

British Airways boosts bookings by 2,000 with AND Digital

British Airways faced industry pressures from changing customer behavior and technology, needing to improve the customer experience and performance of its critical digital products. The airline partnered with AND Digital to embed a deeper digital mindset, specifically seeking to stabilize its mobile apps and streamline its online booking experience.

AND Digital began by stabilizing the mobile apps and improving their resilience, then streamlined the desktop booking flow to reduce steps. The vendor's work resulted in a 200% increase in feature delivery speed. Measurable impact included over £500k in revenue within three weeks of the new app's launch, which was 7x the monthly target, and an additional 2,000 monthly bookings. AND Digital also helped the airline transition from Waterfall to Agile methodologies.

British Airways