Case Study: Twitter quantifies marketing impact on revenue with Analytic Partners

Twitter improves marketing-revenue decisions with Analytic Partners

Twitter, a social media company, sought to better understand the true impact of its marketing efforts on revenue. Their challenge was to identify the causal links between different types of media and to determine which brand health metrics were genuine predictors of success. They partnered with Analytic Partners, leveraging their marketing mix modeling and commercial analytics services.

Analytic Partners implemented a solution to quantify the distinct impact of Twitter's brand and performance campaigns. This provided the objective data needed for the business to align on and revise its marketing strategies. The work successfully qualified the correct investment mix between brand and performance tactics, proving each one's distinct contribution to revenue.

Twitter