Case Study: LHC Group strengthens employer branding and attracts top healthcare talent with AMS

Rebuilding and transforming employer branding

LHC Group, a major healthcare services provider, sought to become the "destination of choice" for talent in a highly competitive market. They partnered with AMS's Employer Brand Advisory team to help redefine their employee value proposition (EVP) and attract long-term quality candidates, particularly for critical nursing roles.

AMS developed a tailored EVP strategy built on core pillars of Care, Belonging, and Trust, which was articulated in the narrative "A career that calls you home." This new brand story was brought to life through a redesigned career website and a comprehensive recruiter toolkit. The AMS solution led to significant improvements, including a 67% increase in Google Ads clicks and a year-over-year decrease in media costs, with cost-per-application falling by 33%.

LHC Group

Tina Slattery

Vice President of Talent Acquisition