Case Study: 8x8 delivers seamless video service during COVID surge and doubles retention with Amplitude

How 8x8’s Jitsi.org is using data to deliver seamless service in a time of crisis

8x8’s Jitsi.org is an open-source video‑conferencing solution that suddenly faced unprecedented demand when schools and businesses shifted online during the COVID‑19 crisis (WeSchool alone now powers about 30% of Italian secondary school teachers). As usage spiked — Jitsi scaled from roughly 30 to 5,000 servers — one of its monitoring platforms collapsed and the team urgently needed reliable, granular data to avoid outages and make infrastructure decisions.

Turning to Amplitude’s product analytics gave Jitsi immediate, enriched user and session insights (answers that once took up to eight days to extract from logs now appear in about 30 seconds), enabling rapid placement of TURN servers and video bridges, smarter scaling, and faster engineering prioritization. Amplitude also revealed product fixes and growth opportunities — for example, boosting Chrome extension discoverability and campaigns doubled D7 retention — helping Jitsi prevent crashes, improve user experience, and support millions of users during the crisis.

8x8

Emil Ivov

Head of Product, Video Collaboration