Case Study: Samsung brings voices to life with Amplify’s Chorus of Light experience

Samsung turns 84k hopes into light with Amplify

Amplify partnered with Samsung to address the challenge of introducing Samsung's new Galaxy AI at the Vivid Sydney Festival. The goal was to shift negative public sentiment around AI and deliver a world-class experience that told the story of Samsung's innovation, specifically highlighting the Galaxy AI Live Translate feature.

The solution was an immersive art installation called Chorus of Light. Guests recorded a message of hope, which Galaxy AI translated and then expressed as a unique light pattern throughout the installation using real-time sentiment analysis. Amplify's campaign was highly successful, resulting in over 344,000 in-person experiences, more than 84,000 participant recordings, and extensive media coverage.

Samsung