Case Study: DFS achieves 60% higher conversion and 90% faster content production with Amplience

How the furniture retailer transformed their content to focus on a comprehensive customer experience and saw a 60% increase in conversion

DFS is an international furniture retailer with a busy online store that relied on limited technology which forced up to a day’s delay to update its storefront. That lag cost thousands of daily opportunities, a critical problem during the Christmas period when DFS earns the bulk of its annual revenue.

By migrating to Amplience, DFS gained faster, more flexible content management and a better customer experience, enabling rapid updates and more engaging storefronts. The change drove a 60% increase in conversion, a 66% rise in customer engagement and a 90% reduction in production time.

DFS