Case Study: Alaska Airlines achieves seamless customer data integration and stronger personalization with Amperity

Alaska Airlines boosts loyalty conversion 198% with Amperity

Alaska Airlines faced a significant challenge with customer data residing in disconnected silos across reservation systems, loyalty platforms, and mobile apps. This made it nearly impossible to build a complete customer view, resulting in low loyalty program enrollment and inefficient marketing spend. To address this, they partnered with Amperity and implemented its Customer 360 platform.

Using Amperity's machine learning-based identity resolution, Alaska Airlines created unified customer profiles and integrated this data in real time with its booking systems. This solution powered highly personalized marketing and dramatically improved key metrics, including a 198% increase in loyalty conversion rates and a 30% reduction in online advertising costs. The Amperity platform later proved essential for seamlessly integrating customer data after the airline's acquisition of Hawaiian Airlines.

Alaska Airlines