Case Study: Alaska Airlines achieves 198% increase in loyalty sign-ups and personalized pre-trip engagement with Amperity

Alaska Airlines boosts customer experience to soaring heights

Alaska Airlines, a major U.S. carrier serving more than 115 destinations, faced fragmented customer data across reservations, loyalty, and mobile systems that prevented consistent personalization and accurate customer journeys. To extend its award‑winning service across every interaction and drive pre‑trip product adoption, Alaska Airlines partnered with Amperity to unify customer data and create a single customer view.

Using Amperity’s Customer Data Platform and proprietary machine‑learning identity matching, Alaska built a comprehensive Customer 360, performed route- and behavior‑based segmentation, and launched dynamic pre‑trip journey orchestration with personalized offers and travel updates. With Amperity, Alaska saw measurable lifts: loyalty sign‑ups +198%, open rates +61.1%, click‑through rates +22.5%, and 30% savings on online advertising by using first‑party data.

Alaska Airlines

Natalie Bowman

Managing Director, Marketing & Advertising