Case Study: XL Axiata boosts retail conversion with Amdocs digital sales-on-tablet solution

XL Retailers Converting Care to Commerce, in Every Opportunity

XL Axiata, a major wireless provider, sought to transform its in-store retail experience. Their challenge was to empower sales agents with a more customer-centric approach, enabling them to efficiently convert service inquiries, like SIM-card issues, into personalized sales opportunities. To address this, they partnered with vendor Amdocs.

Using the Amdocs DigitalONE platform and a design-led thinking process, Amdocs implemented a tablet application for agents. This solution provided a 360-degree customer view to improve personalization and simplified the process for handling services and upselling. As a result, Amdocs delivered the project in just three months, leading to an increased in-store conversion rate and empowering agents to deliver more targeted engagements.

XL Axiata

Donalfi

General Manager