Case Study: Smart Communications achieves personalized customer engagement with Amdocs AIA

Smart Embraces Intelligence to Deliver A New Level of Service Personalization to Millions of Filipinos, Powered by Amdocs AIA

Smart Communications, one of the largest wireless service providers in the Philippines, needed a better way to engage its nearly 60 million prepaid and postpaid subscribers. Instead of relying on mass-market or segment-based campaigns, Smart turned to Amdocs and its Amdocs aia-powered customer engagement solution to deliver more personalized, contextual offers and messages.

Amdocs connected the solution to Smart’s enterprise data warehouse, CRM, and charging systems to create a real-time view of each subscriber and recommend the right offer at the right time and channel. The deployment went live on schedule and on budget, and Amdocs is also providing consulting and managed services; the expected impact includes stronger retention, higher revenue growth, and improved customer loyalty and NPS.

Smart Communications

Ernesto R. Alberto

Chief Revenue Officer