Case Study: O2 achieves lower churn and a 3-5% performance lift with Amdocs Engage

Rapid, actionable intelligence drives success for O2 in Pay As You Go sector

O2, part of Telefónica UK, needed to reduce churn in its Pay As You Go business, where customers can switch quickly and competition is intense. To better respond to changing behavior and improve retention, O2 worked with Amdocs and its Engage solution, along with related consulting and managed services.

Amdocs implemented a personalized marketing platform that used customer data, machine learning, and lifecycle profiling to deliver the right offers and messages at the right time. Amdocs helped O2 plan, launch, and optimize campaigns, resulting in a 3–5% lift in Pay As You Go performance and a positive impact on customer satisfaction, while also supporting reduced churn.

O2

Graham Woodward

Consumer and Real Time Marketing Specialist