Case Study: Zoom scales sales coaching and drives product diversification with Ambition

Zoom increases differentiated products sold with Ambition

The customer Zoom sought to diversify its product portfolio beyond video after a period of rapid growth. To achieve this, they needed a scalable way to train and coach their sales organization on new products and their specific "Zoom Way of Selling" methodology. They turned to the vendor Ambition and its Coaching Orchestration™ solution to address these challenges.

Ambition provided a centralized platform to standardize and track sales coaching. They implemented templated coaching conversations aligned to Zoom's strategic playbook and enabled the tracking of all coaching activity and action plans. This resulted in an increase in differentiated products sold and greater adoption of recurring developmental 1:1s. Ambition's solution helped bring consistency to the coaching process, making the sales leadership more effective.

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